Free Google My Business Course in 2021

Free Google My Business Course in 2021

Here are the basic steps in fully optimizing a GMB listing. The sections below go into detail on each step.

1. Claim or create a Google My Business listing
2. Verify your listing to prove it’s for a legitimate business
3. Setup users with proper access to your account
4. Optimize your business information (name, address, phone, hours, categories, etc.)
5. Add photos, videos, and virtual tours
6. Add products, services, or menu as appropriate.
7. Pre-populate Q&A on your listing.
8. Setup a welcome offer and use Google Posts regularly.
9. Consider enabling Google Assistant and/or direct messaging.
10. Consider enabling Reserve with Google if appropriate.
11. Create a GMB website as another citation for your business.
12. Link your GMB listing to Google Ads and /or Google Merchant Center.
13. Encourage, monitor, and respond to reviews.
14. Check and update your listing regularly.
15. Get support for GMB questions, problems, or suspensions.

13 GMB Optimization Strategies:

1. Claim your Business Profile
2. Complete every section of your Google My Business account
3. Be meticulous with contact information
4. Select primary and secondary categories
5. Mark off applicable attributes
6. Write a complete “from the business” description
7. Publish Google posts weekly
8. Upload new photos weekly
9. Answer questions
10. Collect and respond to reviews
11. Add your products and/or services
12. Set up messaging
13. Maintain your Business Profile

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