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SEO Skill Test Questions with Answers

 

SEO Skill Test Questions with Answers

SEO skill test 2021 is very important for publish a gig/Project. Everyone must be practice these questions before the skill test.

Here I’ve shared SEO skill assessment test questions for 2021. I’m ensuring that you will get a score of 9.5 out of 10 (Top 10).99%. Follow all questions and Answers of the Fiverr SEO skill test 2021:

01. What do you use to search for exact phrases in Google?

  1. Hyphen (-)
  2. Asterisk (*)
  3. Quotation Marks (“)
  4. Exclamation Point (!)

 

02. Are RSS/Atom feeds returned in Google’s search results?

  1. Yes
  2. No

 

03. An HTML sitemap provides a list of internal links on a website accessible to users.

  1. True
  2. False

 

04. What is Anchor Text?

  1. It is the main body of text on a particular web page
  2. It is the text within the left or top panel of a web page
  3. It is the visible text that is hyperlinked to another page
  4. It is the most prominent text on the page that the search engines use to assign a title to the page

 

05. All major search engines are case sensitive.

  1. True
  2. False

 

06. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

  1. Yahoo Search Term Suggestion Tool
  2. Alexa
  3. Google Traffic Estimator
  4. Google Trends

 

07. Which of the following statements is correct with regard to the images on a page?

  1. Images cannot be crawled by the search engines
  2. Important keywords related to the image should also be placed in the ALT text
  3. Images should always be kept close to the top of a webpage
  4. Image maps should be used while including the images

 

08. Which of the following is a white hat SEO technique?

  1. Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
  2. Filling your pages with keywords, whether relevant to the page content or not.
  3. Adding keyword-rich meta titles.
  4. None of the above.

 

09. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?

  1. The FAQ page for www.reddit.com
  2. Google’s FAQ page
  3. Pages about “help” within www.reddit.com
  4. The request page for re-indexing of www.reddit.com

 

10 . What type of sitemap is the most important for SEO?

  1. Mobile
  2. XML
  3. HTML
  4. Image

 

11. What is the most common fix for duplicate content?

  1. Redirects
  2. Migrating CMS platforms
  3. Canonicals
  4. There is no fix

 

12. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

  1. Red hat techniques
  2. Silver hat techniques
  3. Grey hat techniques
  4. Shady hat techniques

 

13. The best way to track performance for technical SEO is metadata.

  1. True
  2. False

 

14. A 500 is an internal server error

  1. True
  2. False

 

15. Which of the following statements about search engine optimization techniques is/are correct?

  1. Making a keyword bold does not influence the way that the search engine looks at the keyword
  2. Websites with deep linking are looked at favorably by search engines
  3. Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
  4. All of the above

 

16. What happens during Google’s indexation process?

  1. Wage data is saved in Google’s database for easy retrieval and ranking.
  2. Information is gathered from other search engines.
  3. Documents that Google has received are sorted .
  4. Meaningful results are generated based upon the user’s search term.

 

17. While optimizing your website, it is importent to generate the right type of traffic. how does bounce rate help inform this ?

  1. Shows the percentage of users who entered the website and then went on to visit additional pages.
  2. Shows the percentage of users who entered the website and then left without viewing any other page.
  3. Shows the percentage of users who decided to go back to the source from which they found your site.
  4. Shows the percentage of users who left your website within ten seconds of viewing the first page.

 

18. Link building offers all of these advantages except ________.

  1. Improving search engine rankings and credibility
  2. Enhancing brand awareness
  3. Increasing web traffic
  4. Generating content automatically

 

19. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

  1. True
  2. False

 

20. The process of acquiring links from other websites to your own is known as

  1. Link sharing
  2. Link building
  3. Content marketing
  4. Hyperlinks

 

21. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

  1. Traffic jacking
  2. Hi jacking
  3. Black jacking
  4. Page jacking

 

22. Where are you able to submit a sitemap to Google for indexing purposes?

  1. Google Search Console
  2. Moz
  3. HTML
  4. Directly in search results

23. If a website sells links, what actions does Google recommend to avoid being penalized?

  1. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
  2. Only Paid text links to nonprofit websites should be accepted
  3. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
  4. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

 

24. Which of the following activities could be looked down upon by Google per their quality guidelines?

  1. Using automated website submission software
  2. Loading pages with irrelevant links
  3. Registering misspellings of well-known websites
  4. All of the above

 

25. What is usually the most impactful landing page for an inbound link to link to on a site?

  1. The sitemap
  2. The contact page
  3. The home page
  4. The page you’d like to improve rankings for

 

26. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

  1. The frequency with which the content of the website is updated.
  2. The number of pages containing information relevant to the site’s purpose.
  3. The number of inbound natural links related to the site’s theme or keywords.
  4. All of the above.

 

27. Cloaking is a black hat SEO technique that involves:

  1. Increasing the keyword density on the web pages
  2. Hiding the keywords within the webpage
  3. Offering a different set of web pages to the search engines
  4. Creating multiple pages and hiding them from the website visitors

 

28. What does the 302 server response code signify?

  1. The page has been permanently removed
  2. The method a visitor is using to access the file is not allowed
  3. The page has been temporarily removed
  4. The request is too big to process

 

29. Which of the following statements about Google Sitemap is/ are correct?

  1. Repeated submission of the Sitemap to Google could be penalized
  2. You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
  3. The Sitemap acceptable to Google follows an XML format
  4. All of the above

 

30. How are sitemaps important for the search engine optimization process?

  1. Sitemaps help the search engine editorial staff manually review a website.
  2. The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
  3. Sitemaps help the Googlebot see the full scope of pages on a from the website.
  4. None of the above.

 

31. Which blackhat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served to user?

Ans: Cloating

32. What authorizes payments for e-businesses and online retailers?

  1. Payment gateway
  2. Authorization code
  3. Merchant account
  4. None of the above

33. When consedering HTTP vs. HTTPS pages on a site , its good to have a mix of both

  1. True
  2. False

 

34. Which of the following website design guidelines have been recommended by Google?

  1. Having a clear hierarchy and text links
  2. Every page should be reachable from at least one static text link
  3. If the site map is larger than 100 or so links, you should break the site map into separate pages 9.0
  4. All of the above

 

35. Which of the following are requirements in a robots.txt file?

  1. *Disallow: [URL string not to be crawled]
  2. Allow: [URL string to be crawled]
  3. Sitemap: [sitemap URL]
  4. *User-agent: [user-agent name]

 

36. Where does the “mobile-friendliness” test live?

  1. Google
  2. Moz
  3. Screaming Frog
  4. SEMRush

 

37. Which of the following does Google use to display the characters of a page’s meta title?

  1. Pixel width
  2. Meta title character count
  3. None of the above

 

38. Which of the following statements about RSS is/are correct?

  1. It is a form of XML.
  2. It stands for Really Simple Syndication.
  3. Its main goal is to display static information.
  4. All of the above.

 

39. Which of these are tools used in the auditing process?

  1. Google Search Console
  2. Screaming Frog
  3. Moz
  4. All of the above

 

40. The following robots.txt meta tag directs the search engine bots <meta name=”robots” content=”noindex” />

  1. Not to index the homepage and not to follow the links on the page
  2. Not to index the page and not to follow the links on the page
  3. To index the page and not to follow the links on the page
  4. Not to index the page but to follow the links on the page

 

41. The process of acquiring links from other websites to your own is known as

  1. Link sharing
  2. Link building
  3. Content marketing
  4. Hyperlinks

 

42. What is keyword density?

  1. The total percentage of times a keyword appears on a web page compared to the total number of words on the page
  2. The total number of keywords appear on the title of the content uploaded on the webpage
  3. The name for the main word or phrase to be mentioned on a content
  4. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
  5. The number of times the keyword is used / (DIVIDED BY) the total word count on page

 

43.  Which of the following statements about google sitemap is are correct?

  1. It is a form of XML.
  2. It stands for Really Simple Syndication.
  3. Its main goal is to display static information.
  4. All of the above.

 

44. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

  1. True
  2. False

 

45. What happens during Google’s indexation process?

  1. Webpage data is saved in Google’s database for easy retrieval and ranking.
  2. Information is gathered from other search engines.
  3. Documents that Google has received are sorted .
  4. Meaningful results are generated based upon the user’s search term.

Answer: Option A

46. Which of the following are important components of technical SEO?

  1. CPC
  2. CRM
  3. Usability
  4. User testing

 

47. How are sitemaps important for the search engine optimization process?

  1. Sitemaps help the search engine editorial staff manually review a website.
  2. The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
  3. Sitemaps help the Googlebot see the full scope of pages from the website.
  4. None of the above.

 

48. The Google My Business is a free service for commercial businesses.

  1. True
  2. False

 

49. Which of the following statements is correct with regard to the images on a page?

  1. Images cannot be crawled by the search engines
  2. Important keywords related to the image should also be placed in the ALT text
  3. Images should always be kept close to the top of a webpage
  4. Image maps should be used while including the images

50. Which of the following correctly describes what are considered to be “Doorway pages”?

  1.  Pages with a permanent redirect(301) to an external page with relevant content.
  2. Pages especially designed to link partner sites.
  3. Sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
  4. None of these.

51. What would be the impact of meta keywords on Google’s ranking algorithm?

  1. Meta keywords are not used by Google.
  2. Multiple meta keywords may bring better results in SERP.
  3. Google encourages the use of a single meta keyword for each page.

52. Which of the following HTTP headers tells search engines when content has been changed since the site was last crawled?

  1. If-Modified-Since
  2. Last-Modified
  3. ETag
  4. Server

53. The process of acquiring links from other websites to your own is known as:

  1. Link sharing
  2. Link building
  3. Content marketing
  4. Hyperlinks

54. Which of the following statements about RSS is/are correct?

  1. RSS a form of XML.
  2. Its main goal is to display static information.
  3. All of the above.

55. All major search engines are case-sensitive.

  1. True
  2. False

56. Where are you able to submit a sitemap to Google for indexing purposes?

  1. Google Search Console
  2. Moz
  3. HTML
  4. Directly in search results

57. Which of the following is not a valid method for verifying site ownership on Google?

  1. HTML file verification
  2. Meta tag verification
  3. Google Analytics code verification
  4. None of these.

58. Which of the following are important components of technical SEO?

  1. CPC
  2. CRM
  3. Usability
  4. User testing

59. What is usually the most impactful landing page for an inbound link to link to on a site?

  1. The sitemap
  2. The contact pages
  3. The homepage
  4. The page you’d like to improve rankings for

60. Are RSS/Atom feeds returned in Google’s search results?

  1. Yes
  2. No

61. Which of the following are requirements in a robots.txt file?

  1. Disallow: [URL string not to be crawled]
  2.  Allow URL: [string to be crawled]
  3. Sitemap: [sitemap-URL]
  4. ‘User-agent: [user-agent name]

62. When considering HTTP vs. HTTPS pages on a site. it’s good to have a mix of both.

  1. True
  2. False

63. What is anchor text?

  1. the man body of text on a particular web page.
  2. The text within the left or top panei of a web page.
  3. The visible text hyperlinking to another page.
  4. The most prominent text on a page that search engines use to assign a title to the page.

64. Implementing 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

  1. True
  2. False

65. Which of the following does Google use to display the characters of a page’s meta title?

  1. Pixel width
  2. Meta title character count
  3. None of the above

66. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

  1. Red hat techniques
  2. Silver hat techniques
  3. Grey hat techniques
  4. Shady hat techniques

67. Which of the following statements about search engine optimization techniques is/are correct?

  1. Making a keyword bold does not influence the way that the search engine looks at the keyword.
  2. Websites with deep linking are considered favorable to search engines.
  3. Search engine robots follow the first link they find to any particular page and do not follow additional links to some Page
  4. All of the above.

68. What is the most common fix for duplicate content?

  1. Redirects
  2. Migrating CMS platforms
  3. Canonicals
  4. There is no fix

69. What do you use to search for exact phrases in Google?

  1. Hyphen (-)
  2. Asterisk (*)
  3. Quotation Marks (”)
  4. Exclamation Point (!)

70. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

  1. The frequency with which the content of the website is updated.
  2. The number of pages containing information relevant to the site’s purpose.
  3. The number of inbound natural links related to the site’s theme or keywords.
  4. All of the above.

71. Which of the following website design guidelines have been recommended by Google?

  1. Having a clear hierarchy and text links
  2. Every page should be reachable from at least one static text link
  3. If the sitemap is larger than 100 links, you should break the sitemap into separate pages
  4. All of the above

72. Where does the ‘mobile-friendliness’ test live?

  1. Google
  2. Moz
  3. Screaming Frog
  4. SEMRush

73. A 500 is an internal server error.

  1. True
  2. False

74. If a website sells links, what actions does Google recommend to avoid being penalized?

  1. The text of the paid links should state the words “paid text link” tor Google to identify it as a paid link
  2. Only paid text links to nonprofit websites are accepted
  3. Paid links should be disclosed through the “rel=nofollow’ attribute in the hyperlink
  4. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

75. Google My Business is a free service for commercial businesses.

  1. True
  2. False

76. What does the 302-server response code signify?

  1. the page has been permanently removed
  2. the method a visitor is using to access the file is not allowed
  3. The page has temporarily moved
  4. the request is too big to process

77. Which of the following statements about Google Sitemap is/ are correct?

  1. Repeated submission of the sitemap to Google could be penalized.
  2. You cannot create and submit specialized Sitemaps to google for video and mobile content.
  3. The sitemap acceptable to Google follows an XML format
  4. All of the above.

78. What type of sitemap is the most important for SEO?

  1. Mobile
  2. XML
  3. HTML
  4. Image

79. Cloaking is a black hat SEO technique that involves:

  1. increasing pages’ keyword density.
  2. hiding the keywords within a page.
  3. Offering a different set of pages to search engines.
  4. Creating multiple pages and hiding them from the website visitors.

80. If you enter the query “help site:www.reddit.com” into Google’s search bar, what results will appear?

  1. the FAQ page for www.reddit. com
  2. Google’s FAQ page
  3. Pages about “help” within www.reddit.com
  4. the request page for re-indexing of www.redditcom

81. Which of the following statements is NOT true?

  1. Duplicate content affects SEO rankings.
  2. Page titles are the most important on-page element after content.
  3. The quality of the images uploaded on the website affects the SEO rankings.
  4. The website domain has no effect on the SEO rankings.

82. Which of the following tools could help identify which city in the word has the most search interest for a certain keyword?

  1. Yahoo Search Term Suggestion Tool
  2. Alexa
  3. Google Traffic Estimator
  4. Google Trends
  5. word tracker

83. What authorizes payments for e-businesses and online retailers?

  1. Payment gateway
  2. authorization code
  3. Merchant account

84. An HTML sitemap provides a list of internal links on a website accessible to users.

  1. True
  2. False

85. Which of these are tools used in the auditing process?

  1. Google Search Console
  2. Screaming Frog
  3. Moz
  4. All of the above

86. Which of the following rich snippet formats are supported by Google? Select all that apply.

  1. Microdata
  2. Microformats
  3. Data Highlighter
  4. RDFa

87. Which of the following is a white hat SEO technique?

  1. Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
  2. Filling your pages with keywords, whether relevant to the page content or not.
  3. Adding keyword-rich meta titles.
  4. None of the above.

88. What is the illegal act in which a page is copied by unauthorized parties to filter traffic off to another site?

  1. Traffic jacking
  2. Hijacking
  3. Blackjacking
  4. Pagejacking

89. Link building offers all these advantages except ______

  1. Improving search engine ranking and credibility
  2. Enhancing brand awareness
  3. Increasing web traffic
  4. Generating content automatically

90. What happens during Google’s indexing process?

  1. Webpage data is saved in Google’s database for easy retriable and ranking
  2. Information is gathered from other search engines
  3. Documents that google has received are sorted
  4. Meaningful results are generated based upon the user’s search term

91. The following robots.txt meta tag directs the search engine bots:
<META NAME -“robots” CONTENT-“noindex.nofollow->

  1. Not to index the homepage and not to follow the links on the page
  2. Not to index the page and not to follow the links on the page
  3. To index the page and not to follow the first link in the page Not to index the page but to follow the links in the page

92. Which of the following activities could be looked down upon by google per their quality guidelines?

  1. Using automated website submission software
  2. Loading pages with irrelevant links
  3. Registering misspellings of well-known websites.
  4. All of the above

93. How are sitemaps important for the search engine optimization process

  1. Sitemaps help the search engine editorial staff manually review a website
  2. The google bot looks for the keyword or title ‘’sitemap” on the homepage of a website and gives credit to the websites having sitemaps.
  3. Sitemap helps the google bot see the full scope of pages on a from the website
  4. None of the above.

94. What is keyword density?

  1. The total percentage of times a keyword appears on a web page compared to the total number of words on the page.
  2. The total number of keywords that appear in the meta title.
  3. The name for the main word or phrase with the body content.
  4. The number of times a keyword is used multiplied by the total word count on the page.

95. Which of the following statements regarding website content is correct?

  1. you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
  2. Linking to a page inconsistently does not affect the way Google views the page.
  3. Placeholders for pages that do not have content are never viewed as duplicate content by Google
  4. None of the above

96. The best way to track performance for technical SEO is metadata.

  1. True
  2. False

97. Which of the following factors carry a Google penalty?

  1. Having a robot write your text
  2. Hiding text for additional keywords in the same color font as your site’s background
  3. Using link farm and paid links to create a network of inbound links to your site
  4. All of the above

98. While optimizing your website it is important to generate the right type of traffic. How does the bounce rate help inform this?

  1. Show the percentage of users who entered the website and then went on to visit additional pages
  2. Show the percentage of users who entered the website and then left without viewing any other page
  3. Show the percentage of users who decided to go back to the source from which they found your site
  4. Show the percentage of users who left your website within ten seconds of viewing the first page

99. Which of these activities is not recommended when it comes to acquiring backlinks for your website? 

  1. Publish guest articles on fashion blogs
  2. Promote your website by taking part in fashion forums online
  3. Purchase 1000 links from a website

100. What is meta description? .

  1.  short description of your web page that lets a search engine know what the page is about
  2. A place to put the keyword for a page
  3. A description of your company that is displayed above the title tag

101. Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:

  • a.keyword stuffing
  • b.keyword density
  • c.keyword research

102. What does SERP stand for?

  • a.Search Entry Rating Procedure
  • b.Search Engine Result Page
  • c.Standard Enlisting Rank Protocol

 

103. A friendly URL is: 

  • a.The URL with cryptic text ad a lot of numbers
  • b.Short, with recognizable text
  • c.Short, with recognizable text and relevant keywords

104. If you want to create friendly URL, which character should you use to separate words in such URL? 

  • a.Hyphen (-)
  • b.Underscore (_)
  • c.Space (%20%)

105. What is the number used to signify an URL redirect? 

  • a.404
  • b.301
  • C.401

106. What is the format for sitemaps recommended the most by the search engine and SEOS?

  • a.txt file
  • b.RSS
  • c.XML (Extensible Markup Language)

107. Indexing of websites on the internet for the use of search engines is done by ______

  • a.Algorithms 
  • b.Spiders
  • c.Quality Raters

108. What does SEM stand for? 

  • a.Self Employed Marketers
  • b.Standard Elimination
  • c.Search Engine Marketing

109. What term best denotes the content of a website that spiders can understand and index easily? 

  • a.readable content
  • b.quality content
  • c.indexable content

110. What is the approximate length of a title tag will be considered by most search engines?

  • a.120 characters
  • b.40 characters
  • c.65 characters

111. Keyword research helps you: 

  • a.Determine the keyword density on your website
  • b.Explore the competitiveness of the keywords and the estimated amount of traffic for those keywords
  • c.Find out how to use keywords in the content

112. Which of these are not phases in the keyword in the keyword research? 

  • a.identifying keywords and exploring their competitiveness
  • b.using the keyword research tool to get keyword ideas and removing the generic keywords
  • c.using the keyword research tool to discover broken links and error pages

113. Which of there is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website 

  • a.the title tag is too short
  • b.pages built in Frames or I-frames
  • c.search forms

114. If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing? 

  • a.Leverage branding
  • b.White hat SEO    
  • c.Black hat SEO

115. The long-tail on search demand curve accounts for roughly _____ of search traffic. 

  • a.70%
  • b.50%
  • c.10%

116. What does RSS stand for? 

Rich Site Summary or Really Simple Syndication

Google is more inclined towards keywords found:

  • a.in the middle of title tags
  • b.at the ending of title tags
  • c.in the beginning of title bags

 

117. Which type of link carries the most value or preference for a webmaster or SEO? 

  • a.Manual outreach link
  • b.Natural editorial links
  • c.Self Promotional links

 

118. When planning a link-building strategy, which of the following cannot be thought of as assets? 

  • a.data
  • b.money
  • c.contents

 

119. If someone wants to get more deep-linking for the website, what type of links are they asking for? 

  • a.Links that are gotten from influential websites
  • b.Links that point to particular pages well inside their site structure
  • c.Links that point to the brand information of your website

 

120. What is referred to as a “hook” in link building 

  • a.the element of a content that makes a potential linker interested in your content
  • b.the code used to embed a link on someone’s website
  • c.the part of an URL that contains a keyword

 

121. Followerwonk is a tool that allows you to_______: 

  • a.search internet data for other websites like yours
  • b.follow competitor’s keyword searches
  • c.search the bios of Twitter users

122. What does search engine saturation mean? 

  • a.the amount of websites competing for a particular keyword
  • b.the limit of a search engine’s indexing capacity
  • c.the amount of pages of a website indexed by a search engine

 

123. What does anchor text mean? 

  • a.The largest body of text on a page
  • b.the visible text which is hyperlinked to another page
  • c.the prominent part of the title tag

124. What does the broken link-building tactic include? 

  • a.Finding broken links on web sites and notifying the webmasters
  • b.Fixing internal links on one’s website
  • c.Hosting redirects from broken links on our own website.

125. The first Panda update (also known as “farmer”) targeted which type of websites in specific? 

  • a.Social media pages
  • b.Blogs about SEO techniques
  • c.Content farms/Link farms

126. What is Ego-Bai link building? 

  • a.building content that boosts the self-esteem of users
  • b.inserting popular celebrity keywords into title tags
  • c.using content that flatter or interests the webmaster you are looking to get links from

 

127. What is the highest Google page rank a web page can have? 

  • a.10
  • b.1000
  • c.100

 

128. How do sitemaps help a website with search engines? 

  • a.Google and Yahoo! Give higher rankings to websites with better sitemaps
  • b.they help users understand a website better
  • c.search engine spiders can reach more pages on a website because of sitemaps

 

129. Domain authority is a metric maintained by? 

  • a.Google
  • b.Moz
  • c.Bing

130. Which of these is not a metric used in link building? 

  • a.domain authority
  • b.number of links
  • c.number of advertisements

 

131. The Meta Robots tag should be placed in which part of an HTML file? 

  • a.the head area
  • b.the main body
  • c.the footer r bottom of the page

 

132. The Nofollow attribute: 

  • a.doe not count as a vote of approval but passes on link juice
  • b.does not pass on link juice but counts as a vote of approval
  • c.does not pass on link juice and does not count as a vote of approval

 

133. The canonical tag is used to inform search engines: 

  • a.which URL to count as authoritative when dealing with several URLs leading to the same page
  • b.which pages is the homepage of a website
  • c.which pages should not show up in SERPs

 

134. The reason why you should avoid hosting free articles or content that is common on the web? 

  • a.because you will not gain new traffic
  • b.because you could be penalized by Google for duplicate content
  • c.because they might be controversial

 

135. Suppose you want a page to pass on value but not to be indexed, which tag would you use?

  • a.meta robots = “no index, no follow”
  • b.meta robots = “no index, follow”
  • c.meta robots = “index, no follow”

 

136. What is the difference between page authority and domain authority? 

  • a.one is maintained by Google and the other by Yahoo!
  • b.one is maintained by Google and the other by Moz
  • c. Both are maintained by Moz, one ranks a page and the other ranks the whole domain

 

137. Which of the following is not necessarily a black hat tactic? 

  • a.link exchanges
  • b.buying links
  • c.hidden text

 

138. Google webmaster tools can help you with: 

  • a.determining missing or duplicate meta description or title tag
  • b.providing keyword ideas
  • c.monitoring competitors

 

139. What order represents the structure of leveraging branding? 

  • a.Brand Name? Primary Keyword?Secondary Keyword
  • b. Primary Keyword?Brand Name? Secondary Keyword
  • c.Primary Keyword? Secondary Keyword?Brand Name

 

140. What does the “no archive” tag instruct a spider? 

  • a.it tells not to index a certain page
  • b.it instructs a spider not a save a cache copy
  • c.it instructs a spider not to follow a certain page

 

141. What is the best practice for using java keeping search engines in mind? 

  • a.Spiders cannot read java so it should not be used
  • b.Java can use but t is best to accompany it with relevant HTML text
  • c.Java content is preferred by Google

 

142. What does the “No Snippet” tag tell a search engine? 

  • a.it tells a search engine not to display a description with the page’s title and URL
  • b.it tells the search engine to overlook any keywords on a page
  • c.it tells a search engine to ignore the images on a page

 

143. MOZ’s keyword analysis tool, Ravens research central, and advanced web ranking are all examples of tools used in: 

  • a.link building
  • b.URL structuring
  • c.Keyword research tools

 

144. Pagespeed insight is a tool that can help you fix parts of the website that might be having a negative effect on the site speed. Those parts include: 

  • a.Optimization of images, keyword density, and friendly URLs,
  • b.Optimization of images, reducing server response time, browser cashing and avoiding redirects
  • c.Optimization of images, optimization of videos and monitoring statistics

 

145. Why are long-tail searches closer to resulting in purchasing items? 

  • a.Because they already have a precise idea of what the user is looking for
  • b.Because long-tail searches are popular
  • c.Because they are easier to compete

 

146. Google prefers lengthy content over content that contains approximately______ 

  • a.1500 words
  • b.3000 words
  • c.500 words

 

147. Should responsive design be favored over websites with separate versions for mobiles and computers? 

  • a.it does not make a difference
  • b.no. Separate versions are better
  • c.Google prefers websites with responsive design

 

148. Which of the following actions carry a Google penalty?

  1. Having a robot write your text
  2. Hiding text for additional keywords in the same color font as your site’s background
  3. Using link farms and paid links to create a network of inbound links to your site
  4. All of the above

 

149. What happens during Google’s indexation process?

  1. Webpage data is saved in Google’s database for easy retrieval and ranking.
  2. Information is gathered from other search engines.
  3. Documents that Google has received are sorted .
  4. Meaningful results are generated based upon the user’s search term.

 

150. Where does the “mobile friendliness” test live?

  1. Google
  2. Moz
  3. Screaming Frog
  4. SEMRush

 

151. While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?

  1. Shows the percentage of users who entered the website and then went on to visit additional pages.
  2. Shows the percentage of users who entered the website and then left without viewing any other page.
  3. Shows the percentage of users who decided to go back to the source from which they found your site.
  4. Shows the percentage of users who left your website within ten seconds of viewing the first page.

 

152. Which black hat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served to users?

  1. Coating
  2. Foisting
  3. Slighting
  4. Cloaking

 

153. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

  1. True
  2. False

 

154. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

  1. Traffic jacking
  2. Hijacking
  3. Blackjacking
  4. Pagejacking

 

155. Link building offers all of these advantages except________.

  1. Improving search engine rankings and credibility
  2. Enhancing brand awareness
  3. Increasing web traffic
  4. Generating content automatically

 

156. The following robots.txt meta tag directs the search engine bots:

<META NAME=”robots” CONTENT=”noindex,nofollow”>

  1. Not to index the homepage and not to follow the links in the page
  2. Not to index the page and not to follow the links in the page
  3. To index the page and not to follow the links in the page
  4. Not to index the page but to follow the links in the page

 

157. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

  1. Yahoo Search Term Suggestion Tool
  2. Alexa
  3. Google Traffic Estimator
  4. Google Trends
  5. WordTracker

 

158. What type of sitemap is the most important for SEO?

  1. Mobile
  2. XML
  3. HTML
  4. Image

 

159. What does the 302 server response code signify?

  1. The page has been permanently removed
  2. The method a visitor is using to access the file is not allowed
  3. The page has temporarily moved
  4. The request is too big to process

160. When considering HTTP vs. HTTPS pages on a site, it’s good to have a mix of both.

  1. True
  2. False

 

161. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?

  1. The FAQ page for www.reddit.com
  2. Google’s FAQ page
  3. Pages about “help” within www.reddit.com
  4. The request page for re-indexing of www.reddit.com

 

162. The search query “how to make donuts without yeast” is an example of what?

 

  1. fresh keyword
  2. operative keyword
  3. short-tail keyword
  4. long-tail keyword

 

163. What is one way in which search queries have evolved over the years?

 

  1. Queries are much shorter.
  2. Fewer searches are coming from mobile.
  3. More searches are using natural language.
  4. Keywords are now irrelevant

 

164. Which statement is true about JSON-LD?

 

  1. It is the only structured data format available.
  2. It has no relation to JSON.
  3. It is considered the most complicated approach to adding structured data.
  4. It is Google’s preferred structured data format.

165. Which backlink would you expect to be treated as the least important?

 

  1. a link matching the background-color
  2. a link in italics
  3. a link at the bottom of a list
  4. a link in the bottom of the body content

 

166. What is a key reason why duplicate content might cause an issue with the ranking?

 

  1. It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness.
  2. It requires using a 302 redirect, which dilutes PageRank.
  3. It makes it difficult for a search engine to determine the original and authoritative content source
  4. It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.

 

167. Which link is not crawlable?

 

  1. <a onclick=”newwin(‘domain.com’)”>
  2. <a href=”https://domain.com”>
  3. <a href=”/../category-2/page”>
  4. <a href=”https://domain.com” class=”blue”>

 

168. Which tool enables companies to display extra information within the natural search results without the need of any structured data?

 

  1. Google Input Tools
  2. structured data testing tool
  3. Google Tag Manager
  4. Google My Business

 

169. Which search query would be most difficult to determine search intent?

 

  1. Microsoft Office 365
  2. LinkedIn login
  3. XBox live coupon
  4. LAX airport directions

 

170. You notice that you have a backlink originating from a spam website, and you cannot get the site to remove it. What should you consider doing?

 

  1. Disavow the link.
  2. 301 redirect the link back to the spam site.
  3. Add the link to robots.txt.
  4. Remove the page to which the link is pointing.

 

171. Which choice represents the best header structure?

a.

  • H1: How to Bake Bagels
  • H1: Ingredients
  • H1: Dry Ingredients
  • H1: Wet Ingredients
  • H1: Instructions
  • H2: Reviews

 

b.

  • H1: How to Bake Bagels
  • H2: Ingredients
  • H3: Dry Ingredients
  • H4: Wet Ingredients
  • H2: Instructions
  • H6: Reviews

 

c.

  • H1: How to Bake Bagels
  • H2: Ingredients
  • H4: Dry Ingredients
  • H5: Wet Ingredients
  • H6: Instructions
  • H1: Reviews

 

d.

  • H1: How to Bake Bagels
  • H2: Ingredients
  • H3: Dry Ingredients
  • H3: Wet Ingredients
  • H2: Instructions
  • H2: Reviews

 

172. Changing the title tag and/or meta description will have a measurable impact on your _____.

 

  1. LSI
  2. PPC
  3. RSS
  4. CTR

 

173. What is the dwell time in this scenario?

  1. User searches for “Bagel Recipes”.
  2. User spends 1 minute reviewing results.
  3. User clicks a result: “Brad & Jeff’s Bagel Recipe Blog”.
  4. User spends 3 minutes reading article.
  5. User clicks back to search results.
  6. User spends 2 minutes reviewing results.
  • 6 minutes
  • 3 minutes
  • 2 minutes
  • 1 minute

 

174. Why is it important to be mindful of outbound follow links?

 

  1. Any following links reduce your PageRank by 1.
  2. Your site’s reputation is tied to the sites you link to.
  3. There is a limit to how many links you can create.
  4. all of these answers

 

175. You are searching for a website that was published within the last week. When you type in the URL, the site does not appear in Google search results. Why might this be?

 

  1. A sitemap has not yet been submitted to Google.
  2. Google has not yet crawled this website.
  3. The website does not have a high enough domain authority.
  4. The website does not provide useful information.

 

176. Your site serves identical content when you visit domain.com/page or domain.com/page?ref=123. What should you implement?

 

  1. a 302 redirect
  2. a rel=canonical link
  3. parameter stripping
  4. URL cloaking

 

177. Which approach is not advisable to geotargeting your website?

 

  1. using a ccTLD
  2. using URL parameters
  3. using a gTLD with subdomain
  4. using a gTLD with a subdirectory

 

178. Google primarily determines indexing and ranking by crawling which version of a page?

 

  1. submitted version
  2. mobile version
  3. desktop version
  4. responsive version

 

179. What would significantly improve Google’s ability to display a non-YouTube video in its search results?

 

  1. Provide a 150 x 80-pixel thumbnail image.
  2. Convert .mp4 videos to .mov.
  3. Embed video objects with JavaScript conditionals.
  4. Add Schema.org VideoObject.

 

180. According to Google, what type of content includes topics such as news, legal issues, financial advice, and medical information?

 

  1. YMYL
  2. KYC
  3. RSS
  4. BDB

 

181. A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com ->https://domain.com/. In this example, what is being consumed unnecessarily?

 

  1. crawl budget
  2. velocity scale
  3. redirect allotment
  4. domain authority

 

182. .You have been asked to help a big e-commerce brand optimize its website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

 

  1. Recommend that they add more products.
  2. Register the business with a Google My Business account.
  3. Work on compressing image files.
  4. 302 redirect all product pages to a URL that contains target keywords.

 

183. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

 

  1. Google does not use social signals to determine rank.
  2. Social signals are identical to backlinks.
  3. Social signals provide a benefit only if they have structured data markup.
  4. Social signals are used to determine topic authority.

 

184. How do keywords change as people progress through the buying cycle?

 

  1. They move from complex to simple, as searchers find answers to their questions.
  2. They move from simple to more complex as searchers gather more information and then refine their choices.
  3. They stay simple, as searchers try to use as few words as possible.
  4. The keywords do not change much at all.

 

185. Which page title references to content that is evergreen?

 

  1. How to Reheat Pizza
  2. Complete Coverage of Microsoft’s Latest Announcement
  3. The Future of SEO in 2020
  4. Mega List of Teams Going to the Olympics

186. SEO Skill Assessment Details: (Exam Instruction)

  1. 15 multiple-choice questions
  2. 1.5 minutes per question
  3. Score in the top 30% to earn a badge

 

187. When developing a backlink strategy, what approach would be most beneficial?

  1. Guest post the article to as many sites as possible
  2. Create an infographic and share it with relevant bloggers
  3. Create diverse and unnatural links
  4. Distribute links in comment sections of websites

188. What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

  1. It is longer
  2. It is not preferable
  3. It uses structured markup
  4. It is readable to a human

189. Which HTTP response status code would indicate a page has been moved permanently?

  1. 410
  2. 302
  3. 200
  4. 301

190. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

  1. Spam injection
  2. Cloaking
  3. Sneaky Redirect
  4. Splicing

191. What would significantly improve Google’s ability to a non-YouTube video in its Search Results?

  1. Provide a 150 x 80-pixel thumbnail image
  2. Add Schema.org VideoObject
  3. Convert .mp4 videos to .mov
  4. Embed video objects with JavaScript conditionals

192. Google primarily determines indexing and ranking by crawling which version of a page?

  1. Responsive version
  2. Submitted version
  3. Mobile version
  4. Desktop version

193. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
  4. Google Trends

194. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

  1. markdown User-agent: Allbots Disallow: * “` ““
  2. markdown User-agent: / Disallow: * “` ““
  3. markdown User-agent: / Disallow: “` ““
  4. markdown User-agent: * Disallow: / “` ““

195. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

  1. Both the pop-up and the content of the page will be indexed
  2. The pop-up will be indexed instead of the desired body content
  3. An interstitial pop-up is treated the same as a soft 404
  4. The pop-up will be ignored, and the content of the page will be indexed correctly

196. You notice a particular product in an e-commerce storefront is no longer indexed despite no technical issues. What is a likely reason for this?

  1. No title or meta description tags were provided
  2. The Keywords is too competitive
  3. Robots.txt is configured to allow access
  4. The product is out of stock

197. Which approach is not advisable to Geo-targeting your website?

  1. Using a gTLD with subdomain
  2. using URL parameters
  3. Using a ccTLD
  4. Using a gTLD with a subdirectory

198. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

  1. Recommend that they add more products
  2. WOrd on compressing image files
  3. 302 redirect all product pages to URL that contains target keywords
  4. 302 redirect all product ages to a URL that contains target keywords
  5. Register the business with a Google My Business account.

199. What Does The Term “Sandbox” Mean In SEO?

  1. The Box With Paid Ads That Appear When You Perform A Search.
  2. This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
  3. A Special Category Of Sites That Are Listed In Kid-safe Searches
  4. The First 10 Search Results For A Particular Keyword.

200. What Is Anchor Text?

  1. It Is The Main Body Of Text On A Particular Web Page
  2. It Is The Text Within The Left Or Top Panel Of A Web Page
  3. It Is The Visible Text That Is Hyper Linked To Another Page
  4. It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

201. Which Google search query should be used to return only PDF documents that reference Microsoft?

  1. Microsoft + .pdf
  2. “Microsoft” + “pdf”
  3. Microsoft AND “pdf”
  4. Microsoft filetype:pdf

202. Which link is not crawlable?

  1. <a href=”http://domain.com”>
  2. <a onclick=”newwin(‘domain.com’)”>
  3. <a href=”http://domain.com” class=”blue”>
  4. <a href=”../category-2/page”>

203. Which choice represents the best header structure?

  1. markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H4: Wet Ingredients H2: Instructions H6: Reviews “` ““
  2. markdown H1: How to Bak Bagels H1: Ingredients H1: Dry Ingredients H1: Wet Ingredients H1: Instructions H2: Reviews “` ““
  3. markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H3: Wet Ingredients H2: Instructions H2: Reviews “` ““
  4. markdown H1: How to Bak Bagels H2: Ingredients H4: Dry Ingredients H5: Wet Ingredients H6: Instructions H1: Reviews “` ““

204. All byline dates articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  1. The site has been delisted from Google Search
  2. The site kept updating the date to make the content appear fresh, without changing the content.
  3. The articles have aged more than 365 days without any significant updates to the content or the site.
  4. A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

205. All bylone dates for articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

  1. The site has been delisted from Google Search
  2. A Google News sitemap was not provided within 30 days of setting up a publisher center account
  3. The site kept updating the dates to make the content appear fres, without changing
  4. The articles have aged more than 365 days without any significant updates to the content or the site

206. When creating accessible video content, what should you consider including?

  1. transcript
  2. thumbnail
  3. Flash Player
  4. event tracking

207. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

  1. Buy donutbakingsupplies.com and 301 redirect to your website
  2. Add the keyword “donut supplies” to every page.
  3. Create a new blog with high-quality donut recipes
  4. Join a link farm to rapidly build inbounnd links.

208. Why is it important to be mindful of outbound follow links?

  1. There is a limit to how many links you can create.
  2. all of these answers
  3. Any follow links reduce your PageRank by 1.
  4. Your site’s reputation is tied to the sites you link to.

209. Which statement is true about JSON-LD?

  1. It has no relation to JSON.
  2. It is the only structured data format available.
  3. It is considered the most complicated approach to adding structured data.
  4. It is Google’s preferred structured data format.

210. What is a key reason why duplicate content might cause an issue with ranking?

  1. It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
  2. It requires using a 302 redirect, which dilutes PageRank.
  3. It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
  4. It makes it difficult for a search engine to determine the original and authoritative content source.

211. What attribute would you use to describe the content of an image?

  1. tabindex
  2. longdesc
  3. src
  4. alt

212. You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

  1. synonyms and related words
  2. queries about benefits, features, problems
  3. how-to and question-based queries
  4. focusing on only high-volume, high-popularity words

213. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

  1. Google Keyword Planner
  2. Google Tag Manager
  3. Google Search Console
  4. Google Suggest

214. Changing the title tag and/or meta description will have a measurable impact on your ____.

  1. RSS
  2. CTR
  3. PPC
  4. LSI

215. How do keywords change as people progress through the buying cycle?

  1. They move from simple to more comples as searchers gather more information and then refine their choices.
  2. The stay simple, as searchers try to use as few words as possible.
  3. The keywords do not change much at all.
  4. They move from complex to simple, as searchers find answers to their questions.

216. Which technique is an example of black hat SEO?

  1. cloaking
  2. keyword research
  3. useful content
  4. on-page optimization

217. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

  1. Use the pharse “local accountant” as a keyword to focus her website on.
  2. Focus on short-tail keywords.
  3. Register her business with a Google My Business account.
  4. Leave a link to her website in the blog comments of popular accounting websites.

218. What is the anchor text in this code sample?

  1. Blue Gloves
  2. href
  3. catalog/
  4. gloves.html

 219. ________ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

  1. Log file
  2. HTTP/2
  3. Cron job
  4. Resource packet

220. Which page title references content that is evergreen

  1. Mega List of Teams Going to the Olympics
  2. Complete Coverage of Microsoft’s Latest Announcement
  3. The Future of SEO in 2020
  4. How to Reheat Pizza

221. You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

  1. First Meaningful Paint (FMP)
  2. Recalculated Style Timing (RST)
  3. Latent Loading Signal (LLS)
  4. Cumulative Layout Shift (CLS)

222. What is this code is an example of?

{
“@context”: “https://schema.org”,
“@type”: “Organization”,
“url”: “http://www.domain.com”,
“name”: “Bradley Corp.”,
“contactPoint”: {
“@type”: “ContactPoint”,
“telephone”: “+1-555-555-5555”,
“contactType”: “Customer service”
}
}
</script>

  1. meta tag
  2. HTTP response
  3. XML sitemap
  4. structured data

223. Which search query would be most difficult to determine search intent?

  1. XBox live coupon
  2. Microsoft Office 365
  3. LinkedIn login
  4. LAX airport directions

224. When you conduct a search, what are the bolded words within the search listing description?

  1. suggested search terms
  2. related search queries
  3. keywords that match the search query
  4. words with a tag assigned in their meta description

225. Which acronym is used to describe the page a user sees after submitting a search?

  1. SERT (Search Engine Results Page)
  2. INDX
  3. PARS
  4. SEM

226. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

  1. Google does not use social signals to determine rank
  2. Social signals are identical to backlinks
  3. Social signals are used to determine topic authority
  4. Social signals proide a benefit only if they have structured data markup

227. A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com -> https://domain.com/. In this example, what is being consumed unnecessarily?

  1. redirect allotment
  2. crawl budget
  3. velocity scale
  4. domain authority

228. You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

  1. Optimize the front page of your website to drive traffic from all category search terms.
  2. Optimize product category pages to drive traffic from individual category search terms.
  3. Optimize all pages on the site for all category search terms.
  4. Optimize product pages to drive traffic from individual category search terms.

229. You want to block crwlers from accessing your entire website. What robots.txt entry would you use?

  1. User-agent: Allbots Disallow: * “` ““
  2. User-agent: / Disallow: * “` ““
  3. User-agent: * Disallow: “` ““
  4. User-agent: * Disallow: / “` ““

230. What is the relationship of click depth to PageRank?

  1. The deeper the click depth, the lower the PageRank
  2. PageRank and click depth have no relation
  3. The deeper the click depth, the higher the PageRank
  4. Click depth and PageRank are equal

231. What is a popular technique for writing content with the goal of having it appear in a featured snippet?

  1. Write the question in a headline tag, and then answer it below in a format that matches the snippet type.
  2. Use the features snippet schema and apply an object that matches the correct snippet type.
  3. Google manually generates featured snippets, so there is no special technique.
  4. Submit the content through Google Search Console, and tag it with the correct snippet type.

232. What is an example of a Google search result that can be found in position zero?

  1. Google Ads result
  2. featured snippet
  3. autocomplete
  4. related searches

233. Which approach is not advisable to geotargeting your website?

  1. using a gTLD with a subdirectory
  2. using URL parameters
  3. using a gTLD with subdomain
  4. using a ccTLD

234. What is a common best practice for handling search result pages on a blog’s built-in site search?

  1. Set site research results to no-index.
  2. Do not use site search.
  3. Set site search to 404.
  4. Add a canonical from the search result page to the home page.
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